The Video Marketing Revolution is Mitch Henderson's ground-breaking new series of programs that teaches newspapers how to create, sell, and host video marketing that makes money.
The Video Marketing Revolution content is available as a one hour webinar, two hour live program, half day advertiser seminar, full day workshop, or on an ongoing, hands-on consultation package.
> Changes in the Marketplace: How the marketing ecosystem has fundamentally changed, and why it's essential that newspapers change what and how they sell advertising.
>The Explosion of Online Video: Why online video marketing has exploded and how video marketing presents exciting opportunites for your newspaper.
> Applications of Online Video: The different ways to use video marketing in helping advertisers better market, and why selling online "commercials" are a bad idea.
> Mining the Right Opportunities: How to identify those marketing opportunities that offer the most revenue for your newspaper, and which opportunities can dramatically improve your bottom line.
> Shooting Tips: Simple tricks to creating amazing online video marketing.
> Equipment: What equipment you need to create greate online video. How to start making money for less than $500 in equipment!
> Basics of Editing & Uploading: How to transform video footage into marketing magic. All about uploading, using video hosts, YouTube versus self hosting, and key decisions that can bring you more traffic and revenue.
> Packaging Video for Maximize ROI: How to creating "profit islands" that drive high value traffic to your advertiser's video and make you more money.
> Rethinking Value and Compensation: Why it's essential for newspapers to reframe their thinking about compensation and make the shift to action-related compensation plans. How tiny viewership numbers can translate to big revenue when compensation is reframed.
> Action Plans: What you need to do now to start generating new revenue with video marketing.
This program will fundamentally change how you think about newspaper's website, selling, and your newspaper's future. It will open your eyes to the tremendous opportunities newspapers have right now to rewrite their future.
Book this program today as a webinar, live program, advertiser seminar or consultation by calling Mitch Henderson at 360.551.0936, or email mitch@mitchhenderson.net.