Below is a list of some of the press and broadcast associations and newspapers Mitch has presented to:
Texas Press Association
Florida Newspaper Marketing & Advertising Executives
Mid-West Free Community Papers
Mid-Atlantic Newspaper Marketing Executives Association
Ontario Community Newspaper Association
New England Press Service
Media General
Yakima Herald-Republic
Louisiana Press Association
Colorado Press Association
New York Publishers Association
New Jersey Press Association
Island Publishers - British Columbia
Virginia Press Association
Inland Press Association
Chesapeake Publishing
Richmond Times-Dispatch
Arizona Newspaper Association
St. Petersburg Times
Eagle Summit Newspapers - CO
Pioneer Newspapers—Seattle, WA
Sound Publishing - WA
Wyoming Press Association
Illinois Press Association
Texas Community Newspaper Association
Free Community Newspapers of New York
Alberta Weekly Newspapers Association
Wisconsin Free Community Papers
Mountain Ad Managers
Orlando Sentinel
Optipress—Nova Scotia
Mountain Ad Managers
Kansas Press Association
Michigan Press Association
E.C.M. Publishers
Tri-State Pennysavers– NY
Oregon Newspaper Publishers Association
Washington Newspaper Publishers Association
Oregon Association of Broadcasters
Silverdale (WA) Chamber of Commerce
And many more!
Dear Mitch:
Your Big Bucks Marketing on an
itty-bitty budget seminar was terrific! And it produced the exact results we
were hoping for: we are becoming partners with our customers in their
marketing and advertising efforts. In addition, we expect to see some
residual results as our sales staff share the small CD you left with us with
customers who were not able to attend the seminar.
But the staff training you did for was
worth the most to me. After you left it was fun to watch my staff critique
their own ads and know how to improve them. This week’s paper is already
much stronger and the staff has plans for coming weeks too. Maybe you
noticed that the graphic artist who did not want to come because she was too
busy clapped the loudest. But most importantly, the training simply put us
all on the same page and I believe made our salespeople better equipped and
able to serve our customers. Thank you.
As to more seminars and training in
the future, count on it.
Sincerely,
Dale Bohren
Publisher
Our Advertising Seminar, The 7 Irresistible Forces presented by Mitch Henderson, proved to be a hit with Northern Colorado business owners. Over 110 advertisers ($1,650) registered to attend the event. For an admission charge of only $15.00, advertisers received a video CD that taught them to create ads that work and a FREE 3 column x 4" ad in the Greeley Tribune valued at more than $297.
In an effort to offset the expense of the seminar, we also offered an ad package to seminar attendees that included 4 ROP ads (3 column x 4") to run over a one-week period of time for $350. We were able to sell 20 packages, or $7,000 in advertising revenue. The ROP ads allowed advertisers to begin incorporating the principles of The 7 Irresistible Forces into their ads. In short, we were able to offer advertisers an informational seminar while more than covering the costs through the use of an admission charge and the incremental ad sales. We received great feedback from our attendees about the usefulness of the content. We also learned from our sister newspapers, Summit Daily News and The Vail Daily, that we could have easily charged $40.00 for admission. They also had strong attendance at both of their seminars.
In tight economic times, training dollars are often trimmed from budgets. We found this program a way to still offer training and education on the ad process without exceeding our expense budget. We'll do it again.
Mike Distelhorst
Associate Publisher/Advertising Director - Greeley Tribune
"It was an absolutely terrific seminar! You really got the salespeople motivated and anxious to utilize what they learned. Several salespeople have already made presentations using techniques taught at your seminar."
Peter Kapyrka
Vice President, Publishing
Optipress, Inc.
Canada
I know you already know it Mitch, but you were a real hit in Minnesota! Rarely do I see such high ratings as our members gave you in your session.
Linda Falkman
Executive Director
Minnesota Newspaper Association
"I heard nothing but wonderful comments regarding your session."
Kim Woodward
Virginia Press Association
"I want to commend you on your training modules, Get Your Newspaper's Sales Up!
What a wonderful training tool this has been. Our training meetings have been more energetic and the reps have been more interactive since we started using Sales Up! Thanks for putting such a good product in the hands of the newspaper industry."
Todd L. Frantz
The Garden City Telegram
Kansas
"Your information is timely, your delivery superb and you conduct a session guaranteed to leave everyone wanting more."
Shari Mulvany
Illinois Press Association
"Your advice on how to design a better ad has helped me to help several customers with hopeless ideas of their own, closing several sales as a result. I highly recommend your workshop to any salesperson with a will to learn and win."
Carey Guidici
Seattle Chinese Post
Northwest Asian Weekly
"Mitch fully understands newspaper marketing and sales. He knows how to package information in a powerful, creative and entertaining fashion. And, he is also a very funny guy!
Elio Agostini
Former President
Sound Publishing, Inc.
Washington