Sales. We teach what advertisers really want from their ad rep, how to prospect for new accounts, how to cold call and get past the gate-keepers. Learn powerful interviewing skills that isolate the advertiser’s key buying points, and the key benefits to create ads that work.

Design. We teach the basics of ad design, how to design both institutional and merchandising ads. We show how to give a professional presentation to a client, and how to overcome the most common objections advertisers use. — 1 Day