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Sales UP!

Episode 6: Main Topic

Selling Ad Campaigns

In this episode Mitch discusses the importance of selling long term ad campaigns instead of single ads. He defines exactly what an ad campaign is, and why it's essential that you sell them. Campaign selling will help you secure a much firmer relationship with the advertiser.

Length: 14:55

 

 

 

About These Videos

This is Sales UP! - a three hour video training program for newpaper ad reps. The Sales UP series is designed to help train newspaper ad reps how to better serve the needs to advertisers.

These videos, originally 3 hours on VHS and DVD, is split into 30 parts. The six Main Topics cover an overall look at the job of newspaper ad sales. The six Advertiser Interviews help newspaper ad reps understand what what advertisers want from the advertisers own words. The six Ad Reps Round Tables allow rookie ad reps to hear how top ad reps deal with common problems. Finally, in the 12 ad repair clinics, we take common poorly designed ads and fix them, showing how to better motivate the masses to respond to your newspaper advertising.

Feel free to share this free advertising sales training with other newspapers or local media. You can either link directly to this page, or embed the YouTube video. All we ask is credit mentioned as the author of this free newspaper advertising sales training.

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