A look at the science of human persuasion, how societal changes have transformed how people perceive persuasive messages and what type of messages work in today’s guarded society. Learn the psychological triggers that compel people to say “yes” and how to use these triggers to dramatically increase direct sales or ad response. Learn to harness the awesome persuasive power of personal charisma and supercharge your word of mouth with clients. Discover how to use “nuclear bombs” in marketing design that resonate powerful persuasive messages that penetrate ad clutter and motivate the masses to buy. The Pillars of Persuasion for sales reps, artists, and managers. — 2 Hours
