Teach Advertisers
You know your
advertisers need marketing help. Very few have a marketing plan.
Most haven’t a clue how to create marketing and advertising that works. Too
often they try an ad in the newspaper, get mixed results, and disappear from
your newspaper telling the ad rep, “The budget is tight right now. We’ve got
to cut back.”
That’s what I call advertiser churn - those hundreds of little advertisers that hop into your newspaper and hop back out again. It’s costing your newspaper huge dollars in lost advertising revenue.
Most newspapers lose over 40% of their smaller advertisers every year! Every year they must replace those lost advertisers just to return to last year’s numbers. Starting in this hole makes life tough on publishers and ad managers. It doesn’t have to happen.
Marketing Big on an Itty Bitty Budget is a three hour seminar that teaches advertisers how to create advertising that works. Your advertisers will learn:
The 5 rules of Marketing Big on an Itty-Bitty Budget.
The Deep Brain Science of how to bust today’s ad clutter and create ads that get remembered.
Creating Smart Advertising step-by-step.
How to use response triggers to get quick reactions from tiny ads.
How to write a complete marketing plan in just 90 minutes!
How to budget advertising.
How to prove the advertising works and lots more!
Each Attendee Gets:
No Budget? No Problem!
With a modest advertiser response you can actually make money with your Marketing Big Seminar!
Newspapers around the country have booked Mitch Henderson’s seminars and promoted them via house ads, and charged attendees usually $29 to $79 per person. Attendance in most cities has ranged between 50 to 150 attendees, netting the sponsoring newspaper enough money to pay all their hard costs!
Here’s how it works:
Since Marketing Big on an Itty Bitty Budget is general information your advertisers can apply too all their marketing, you can and should charge admission. Most newspapers charge between $29 to $79 to attend. As a bonus, most newspapers give attendees an advertising credit equal to or greater than the cost of the seminar. That means the seminar is essentially free to the advertiser!
We Help You with the Marketing
We’ll send you house ad and flyer shells to promote your seminar. Run your house ads and distribute the flyers in your billing statements, mail to sales leads, and ask your ad staff to distribute within their sales territory.
What You’ll Get—The Bottom Line
Of course, a dynamite seminar from one of America’s most recognized speakers on small business marketing. But you’ll also position your newspaper as a true marketing partner to your local community. And you’ll get quality new ad revenue from seminar attendees who will now know how to use your newspaper effectively. With good promotion, you can make money on the seminar. Essentially, the cost to you is free!
Your Investment
The investment for your Marketing Big on an Itty Bitty Budget is as little as $3,500 for the speaker fee plus travel expenses (for newspapers under 100,000 circulation). For a little more you can add additional seminars or training for your staff.
Take Action!
It is always best reserve your seminar sooner rather than later. We only release about 30 dates a year. Don’t miss out. Contact Mitch Henderson today.
