How much advertising do you lose from clients claiming “The ad didn’t work?” The dollars are huge. In Mitch Henderson’s renowned program, The Magic of Break Even, ad reps learn how to prove media advertising is working. Reps learn to evaluate a new customer’s true value to the advertiser and establish break even response point. They learn to track advertising response and determine when it’s wise to redesign an ad and when it’s smart to increase an ad budget. This program offers real-world skills ad reps will take to the streets and make money. This highly requested program is a MUST for your next ad conference or training session! — 2 Hours
Great Idea!: Combine Magic of Break Even with the Power of Conviction for an outstanding full day program.