Marketing Smart

Now Playing

You'll need a Flash Player to view our videos online. Most computers already have one installed; however, if you need one click the link below for a free download.

Low Price

Only $60

per episode

Please note Marketing Smart is a copyrighted program and may not be copied or distributed in any form

without prior written approval from MarketPro International, Inc.

Thank you!

Click to view sample advertiser page

Sample Advertiser Page

Sample Newspaper House Ad featuring sample sponsor

Home About Mitch Henderson Live Programs Training Room Products & Resources Contact

Marketing Smart!

Video content for your web site.

Revenue source for your organization.

Marketing Smart – my new 60 second web-friendly video seminar series - is designed to teach your advertisers how to create ads and marketing that works! It’s information your advertisers need and want. It is video content for your website and a new revenue source for your newspaper. Best of all it costs next to nothing to deliver! Watch now, then read on for more details.

Marketing Smart

Episode 1: What You Really sell

to play: Click the u button on the viewer above.

In 13 one-minute video episodes I’ll teach the essence of my live seminar on how to create marketing that works. It’s designed to drive local business owners to your web site and give them useful information that will make your newspaper money. It is also designed to provide your newspaper with a new revenue source, connecting business-to-business advertisers with potential clients. And best of all, it costs next to nothing to produce the page!

Please take a minute (69 seconds to be exact, plus a 20 second segment on finding sponsors) and watch the featured episode of Marketing Smart by clicking the Marketing Smart box at left. Read on for more on the how to get Marketing Smart on your newspaper’s web site.

Video Content for your Web Site.

13 crisp 60 second Marketing Smart episodes are available for licensed use on your web site. These 13 micro-seminars give your advertisers simple information they can really use for better marketing their small business. Your newspaper will be perceived as their source for this marketing information and their marketing partner. It's a natural bridge to creating new advertisers for your paper.

Episode 1: What You Really Sell

Episode 2: Selling with Emotion

Episode 3: Overview of Defining a Target Market

Episode 4: Defining Who to Market and What Problem You Solve

Episode 5: Defining When People Buy and Where They Come From

Episode 6: Why People Really Buy

Episode 7: Positioning Your Business

Episode 8: Stop Signs-Keys to Grabbing Attention

Episode 9: Perceived Value in Merchandising Ads

Episode 10: Creating an Ad Budget

Episode 11: Choosing the Right Media Partners

Episode 12: How to Track Ad Results

Episode 13: Integrating Word of Mouth into Marketing

Make New Revenue with Marketing Smart.

At the close of each seminar I say, “more help is just a click away." Any local business-to-business advertiser with a web site or an e-mail address would love to generate new customers by being that “click away." You can sell web pages full of business-to-business advertisers positioning themselves as providing help to small business. There are dozens of potential categories of advertisers and hundreds of potential local advertisers. At left is a small sample page of advertisers, and how you might integrate Marketing Smart into your newspaper's web site. We've added sample sponsor tags to the preview so you can see sponsor tags look.

If you’re not set up for creating and selling a whole web page, simply start with a single sponsor, such as your local chamber of commerce, business bank, accounting firm, or other professional firm. Offer them sponsorship on the video series and space in your house ads. Even with a minimal sponsorship package you'll make money offering Marketing Smart to your local business owners. Bottom line – Marketing Smart is great information your advertisers need and it will make you money!

Sponsorship Cost, Licensing & Delivery

All 13 episodes of Marketing Smart can be licensed for use on your web site. For only $60 per episode you can have high quality video content on your web site and a new source of revenue for your newspaper. With a cost this low even the smallest sponsorship allows your newspaper to make a profit!

Each video is between 2 and 5 MB in size, and comes delivered on CD in both wmv and mpg formats. wmv is a bandwidth friendly format, while mpg allows easier customization. Both are playable on most computers today. An mpg format allow easy customizing of marketing messages from the newspaper, sponsor, or both at the beginning or end of each episode. Also included are small house ads in PDF format to promote the online content in your paper.

You can use each episode as often as you like. However, Marketing Smart videos are licensed to your newspaper only. They cannot be shared with other newspapers, media, or web sites. Please support our efforts to provide affordable content to newspaper web sites. At only $60 per episode this is a real bargain. You'll save thousands of dollars in production costs by using Marketing Smart.

House Ads to Promote Marketing Smart

We'll provide you PDF's of house ads to promote Marketing Smart, ready to imprint with your newspapers name, web site, and sponsor's name. At right is an example of a sponsored house ad demonstrating how you can promote Marketing Smart while giving the sponsor credit for their investment.

Bottom Line - Marketing Smart will Make You Money!

Marketing Smart is great information that your local business owners need, that you can now easily provide. Adding a web page of business-to-business advertisers means new revenue to the newspaper with almost no cost! With just a single sponsor Marketing Smart will make your newspaper money. Purchase all 13 episodes securely now.

If you're thinking about trying Marketing Smart on your newspaper's web site, but need more information, please contact us.