For the past 20 years Mitch Henderson has helped newspapers and other local media better serve the needs of their advertisers by fielding sales reps better skilled in marketing and advertising.
Mitch has trained over 10,000 media sales professionals. His live programs exciting, eye-opening, filled with real world skills that help turn sales reps into true local marketing professionals.
Mitch's programs (at right) range in length from 90 - 180 minutes, but can be modified to fit a specific time requirement.
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| A ground-breaking program that reveals how newspapers can change their future by creating, selling, and hosting online video marketing. This program will reveal new revenue opportunities and change how you see the future of newspapers. | ||
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| Ad reps gain a comprehensive understanding of what the job of being a media sales rep means. They learn how they can use a powerful set of skills to not only get more advertisers, but how to keep them long term. | In this ground breaking program ad reps learn how to prove the advertising they're selling is working. Once ad reps start selling ROI, and can prove the ad worked, all objections vanish. | |
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| This fascinating program looks at the science of human motivation, and why people buy. Mitch discusses in detail "deep brain marketing" the neuro-science related to fueling passion for buying. | Learn the fundamental structures of persuasion, how to structure a message to persuade either a person, a group, or an audience to your point of view. | |
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| Managers learn how to motivate a sales team, and the surprising realities of what really motivates sales people to peak performance -- and it's NOT money! An exciting program for media managers today. | In this program Mitch will teach your advertisers how to effectively market their small businesses without huge budgets. Mitch walks them through how to budget advertising, how to track results, and how to get the biggest possible return on their local advertising budget. | |
