Welcome! 
You've arrived at Mitch Henderson'sonline resource for newspaperadvertising sales professionals, managers, press associations and those in the business community who want to learn how to better market their products or services.
Mitch has over 30 years experience as a newspaper advertising sales trainer, helping newspapers get and keep more advertising.
Here's what you'll find on this site:
Live Speaking Programs: Information on Mitch Henderson's live speaking programs for your next conference or convention.
OnSite Training: Bring Mitch to your company for live training for your staff.
Free Newspaper Ad Sales Training: We're now offering our Sales UP! training video series, originally sold for $995 absolutely FREE on this website. Hundreds of newspapers have used Sales UP! to help train their ad reps and we've decided to now offer the content free on our website for your staff to watch, or link and share with other newspapers sales teams.
Free AdMagic Advertiser Video: AdMagic is an 11 minute video that teaches how to create newspaper ads that work. It's a quick seminar on the basics of effective print ads. Use it for quick training, or embed the AdMagic Video on your website to teach your advertisers how to better use your newspaper.
Bio and Photos: Who is Mitch, what's he done, and what does he looks like.
Raves & Client List: What others have said about Mitch Henderson and a list of some of the places he's spoken live.
Mitch's Blog: Whatever is on Mitch's mind, that's what you'll find.
Tagable Web Video Ads and Content: Our brand new concept we're working on -- producing syndicated comedy video content specifically designed to meet the needs of local advertisers.
Contact: How to contact Mitch Henderson for live speaking, training or consulting.
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My Mission
My mission is to help newspapers, local broadcast media, and their advertisers to more effectively market their business.
In today's changing media climate, local media like newspapers, radio and TV have faced tremendous challenges. The Internet has redefined local media and where people get their information.
I feel however that there is no entity better suited to help local business grow than local media. Local media has the trust of the local public, and has actual people in the communities who care about growing a strong local business community.
Local newspapers and media have been under attack, with many saying their best days are behing them. What few realize is that local media still commands a huge percentage of local eyeballs. Many local newspapers for example have larger total audience penetration today than they did 20 years ago before the internet was a factor.
The perception that local media is on a downward spiral combined with a lack of branding and public relations has allowed this perception to become a reality as far as advertising support.
What's needed is a concerted effort to change the perception. If local media can more effectively turn eyeballs into customers for local business than they can reestablish themselves as an essential source for local marketing.
What's I'm trying to accomplish is to help local media better position iitself as a key source for local marketing. I'll do this through:
Newspaper and Local Media Speaking
Sharing a vision for where local media needs to head to better position itself as the source for local markerting.
Newspaper and Media Sales Rep Training:
Training newspaper and media sales reps in the skills they need to better serve their advertisers. I teach them basic sales skills, but spend a lot of time teaching them how to be marketing professionals. I teach what I call "deep brain marketing" which is the science of how the human brain processes persuasive messages. Once marketing reps understand the basics of deep brain marketing they turn into amazingly effective sales people and ad designers that create marketing that consistently works!
New Video Content and Ideas:
I believe strongly that local media can benefit from producing its own marketing videos for local advertisers as well as working with media producers for tagable video content that provide local businesses the perfect venue to market their products.
